SUBLIME ROT
LOGO, VISUAL IDENTITY, MERCHANDISE, BEVERAGE LABEL
LOGO, VISUAL IDENTITY, MERCHANDISE, BEVERAGE LABEL
Cohesive mood for a lifestyle brand
Sublime Rot romanticizes the transformation of decay, blending rustic small-batch artisanry with off-kilter nods to modern '70s and Y2K revivals to target women across age and income divides looking for wellness rituals that feel less like marketing and more like mythos.
Designed with an expansive cross-category future in mind, Sublime Rot’s visual system walks the line between funky, off-kilter, and richly beautiful. The handmade wordmark and rune-like logo channel psychedelia and horror, and the sickeningly saturated color palette feels equally spoiled and sweet. The result is a mood-first folktale about mysticism in a post-digital world.
