SLOPPY
LOGO, VISUAL IDENTITY, POSTERS, MERCHANDISE
LOGO, VISUAL IDENTITY, POSTERS, MERCHANDISE
Kinetic and still coherent
Sloppy is a skate brand that embraces mess as method. The hand-crafted wordmark marries psychedelic liquid type with the flourishes of a hand-painted sign, creating a storied backdrop for the colorful story Sloppy tells: a story about skate culture, and your place in it.
Collage aesthetics—like halftone textures and moiré patterns, paper cut-outs, ink bleeds—echo the DIY energy of skate culture. Its traditional punk edge is made both more youthful with flower-power colors and more refined with balanced layouts and subdued black-and-cream paper textures. The resulting brand system is fun-forward and energetic while remaining cohesive and coherent, and still flexible across different campaign concepts.
