What began as an independent magazine exploring the tactile and emotional elements of music evolved into a branded partnership with Beats Audio. The art direction from PULSE magazine became a springboard to extend its visual language into advertising, packaging, and digital placements. “Sounds with Feeling” repositions Beats as an artist-focused brand angled beyond fans to captivate creatives and tastemakers. The result is a strong visual identity, scaleable from cultural commentary to brand messaging to retail experiences.